Real reports from Gartner, IDC, Forrester, and leading research firms — published in 2025 and 2026. This page tracks the market data that should inform enterprise procurement: global IT spending growth, AI infrastructure investment curves, SASE and zero-trust adoption rates, cloud repatriation trends, and UCaaS market consolidation.
Analyst market-share and growth figures are negotiation inputs: a vendor losing share discounts harder; a category consolidating means multi-year price locks matter more; a technology crossing the adoption chasm (as SASE and enterprise secure browsers are now) means early-mover pricing is still available. Cross-reference the trends here with vendor-level detail in the comparison directory — every profile includes pricing models and competitor analysis — and with buyer-focused reporting in the Tech Hub.
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Global IT spending continues to grow in the mid-to-high single digits annually, but the growth is wildly uneven underneath: AI-related infrastructure investment is expanding at several times the overall market rate, while legacy network and on-premises hardware categories are flat to declining. That divergence matters for buyers because vendors in declining segments defend revenue with aggressive retention pricing, while vendors in hot segments hold firm on list price and negotiate instead on capacity guarantees and delivery timelines. SASE and zero-trust adoption continues its climb toward mainstream status, cloud repatriation remains real but selective — driven by steady-state workloads with predictable utilization — and the UCaaS market keeps consolidating, which strengthens the case for shorter terms with strong assignment and exit clauses. Each trend on this page links to the underlying analyst source so you can cite the data in your own business cases.